Alias products
Overview
Alias products allow businesses to sell the same SKU under multiple references on their website to improve SEO and marketing. For instance, you may have a master product that has several by-products. The master product serves as a central product that concentrates inventory management and shipment for all its aliases. This means that businesses can manage inventory and fulfill orders more efficiently without the need to manage separate inventory and shipments for each alias product.
Case in point: Patrick runs an online electronics store where he has a master product called "generic keyboard". To differentiate his offerings and give customers more options, he creates several variations of this keyboard that are essentially different versions of the same product. For example, he creates a "MAC keyboard, Android keyboard and Bluetooth keyboard". Whenever a customer buys one of these alias products, such as a MAC keyboard, the stock of the master product (generic keyboard) is reduced. This is because the MAC keyboard is essentially a version of the generic keyboard with some slight modifications. This allows Patrick to keep track of his inventory more easily, since he only needs to track the stock of the master product rather than multiple variations of the same item. It also allows him to offer the customers more options and cater to specific needs or preferences.
Manage aliases
You can create and delete the aliases associated with a product from the product screen.
Create alias product
- Navigate to the Products screen.
- Click on the master product under which the aliases should be added.
- Head to the Aliases tab and search for the product by entering its SKU or name next to the Search by SKU or name field.
- Save the changes.
Delete alias product
- Navigate to the Products screen and click on the master product under which the aliases should be deleted.
- Head to the Aliases tab and mark the box under Delete column as checked.
- Save the modifications.
When a product is added as an alias, the product Type is converted to Alias :
Inventory management
Once a product is converted to an alias, you cannot manage inventory like :
- Manage stock movements
- Edit stocks in the mass stock editor
- Use this product in a purchase order
- Use this product in stock transfer OR stock take
When a simple product is converted to an alias product, its stock details are mapped to the master product. Henceforth, every time you will change stock levels on the master product, aliases will be also impacted by the changes.
Aliases in sales order
When a new order comes with an alias product, the alias product is replaced with the master product. The sku in the order is replaced with the master sku, however the alias product name remains the same.
Original order placed with the Alias :
Once imported in Connect, the product is replaced with the master product (however the product name remains the same) :
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